Home / For Sale / Books - Magazines
|    Bookmark and Share Share
Post#
A1839496

SELLING BLUE ELEPHANTS: 1st EDITION (MUMBAI, INDIA, Asia, World)

Posted on: Wednesday, 11 April, 2018  15:21
Updated On: Wednesday, 11 April, 2018  15:21
Expires On: Friday, 11 May, 2018  13:21
Reply to: bensonricha11@gmail.com

Selling blue elephants: How to make great products that people want BEFORE they even know they want them. 1st Edition by Howard R. Moskowitz Ph.D. (Author),??? Alex Gofman (Author). Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas. Filled with real-life stories, this book will change the way people think about selling to their present and future customers. Paperback, used copy. It costs 200 Rupees only. Please contact for further details.





It is NOT ok to contact this poster with commercial interests.

Bookmark and Share Share
42 hits